After intensive research on the Korean Skincare market in the UK, we concluded that UK Customers were facing two issues.
  1. Overpriced skincare
  2. Long delivery waiting times.
  3. While larger global businesses offer affordable rates, customers often face months-long waits for their eagerly anticipated products, along with the risk of loss or damage during transit. To avoid these delays, many customers turn to UK-based K-beauty stores, only to pay nearly double the price for their favorite products.

Enter SOS, determined to solve these two problems by providing rapid delivery and the most affordable rates in the UK. We strive to match our prices with global businesses, making us proud to offer affordable skincare across the UK. Where exact price matching isn’t possible, our products are only a few pounds more expensive, yet still delivered quickly, beating long international shipping times. At SOS, we believe high-quality Korean skincare shouldn’t be overly expensive and should be accessible to everyone on their skincare journey.

Our mission is to bring you the crème de la crème of Korean skincare. After extensive research and consultations with Korean manufacturers and experts, we can confidently say that Korean skincare stands unparalleled. Korean skincare focuses on innovation, high efficacy, and the use of natural, often organic, and vegan ingredients sourced from pristine locations like Jeju Island.

 

Most Korean skincare products are free from harsh ingredients and harmful chemicals. It’s no secret that consumers are increasingly discovering and loving Korean makeup and skincare brands. Many who have tried them are now loyal fans.

Join us on this Korean skincare journey as we bring you the best products. We are committed to sharing our knowledge and skincare tips from ongoing training in Seoul, ensuring you get the most out of your products. Follow us on Instagram, TikTok, and Facebook (@soul.seoul) for educational content and updates. We promise to keep our products affordable and support you throughout your skincare journey.